ZA THINK TANK for Management and Consultancy is a multidisciplinary consulting and research firm based in Rabat. it supports public institutions, civil society organizations, and United Nations agencies in applied research, program design and evaluation, training engineering, advocacy, and multimedia production.
Our work is guided by a rights-based, inclusive, and evidence-driven approach, aligned with the Sustainable Development Goals (SDGs), serving clients across Morocco and the MENA region.
From applied research to multimedia production, under a rights-based, inclusive, evidence-driven approach aligned with the SDGs.

Project & program evaluation
We design and conduct comprehensive evaluations for development projects and public programs. Our services include baseline, mid-term, and final evaluations, stakeholder consultations, focus groups, surveys, impact assessments, and evidence-based recommendations to improve performance, accountability, and long-term sustainability.

Sociological Studies & Action Research
We produce high-quality social research that informs policies and interventions. Our expertise includes qualitative and quantitative studies, field surveys, needs assessments, participatory research, community diagnostics, policy analysis, and methodological development for public and civil society initiatives.

Gender & Women’s Rights
We support organizations in advancing gender equality through research, policy development, capacity building, and advocacy. Our work addresses gender-based violence prevention, women’s economic empowerment, leadership, inclusion, and the integration of gender-sensitive approaches into programs and institutions.

Inclusion & Disability
We promote inclusive development by supporting equal participation for persons with disabilities and marginalized communities. Our services include accessibility assessments, inclusive policy design, adaptive sports initiatives, disability rights advocacy, awareness campaigns, and inclusive program implementation.

Health & SRHR
We develop evidence-based programs focused on sexual and reproductive health and rights. Our work includes health research, HIV prevention, comprehensive sexuality education, maternal and adolescent health, awareness campaigns, healthcare capacity building, and community engagement initiatives.

Training, Advocacy & Multimedia
We create impactful learning experiences and communication strategies that drive social change. Our expertise includes curriculum development, professional training, advocacy campaign design, digital storytelling, audiovisual production, educational content creation, and strategic communication for development.
Our CEO is a seasoned expert in management and consultancy, known for his transformative leadership and commitment to creating impactful solutions.
With a strong academic foundation as a PhD candidate in Sociology of Health at Ibn Tofail University, Dr. Adaoui merges academic research with practical expertise to address complex organizational and social challenges.
He has led key initiatives in collaboration with prominent organizations, such as:
Dr. Adaoui’s expertise spans strategic planning, organizational development, and public health. His unique ability to blend global insights with local relevance ensures ZA’THINK delivers tailored, sustainable solutions for diverse clients.
As the driving force behind ZA’THINK, Dr. Adaoui is committed to empowering organizations, fostering innovation, and achieving lasting impact across sectors.
